Contagious: Why Things Catch On
Contagious: Why Things Catch On
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
- ASIN: 1451686587
- ISBN: 9781451686586
- Brand: Simon & Schuster
- Manufacturer: Simon & Schuster
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: • How to get new customers, clients or patients and how to make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.
- ASIN: 1989025013
- ISBN: 1989025013
- Manufacturer: Page Two
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.X
- ASIN: B06XFJ2JGR
- Brand: HarperCollins Leadership
- Manufacturer: HarperCollins Leadership
Influencer: Building Your Personal Brand in the Age of Social Media
Influencer: Building Your Personal Brand in the Age of Social Media
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
- ASIN: 0806538856
- ISBN: 0806538856
- Manufacturer: Citadel
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible
Amazon #1 Bestseller in Public Relations and Sales & Selling for Small BusinessDoes your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn…• How to incorporate a unique selling proposition into your branding• The best methods for selling products to customers as a small business• How to use business storytelling to sell products in both physical and online marketplacesTable of ContentsSection I: Why Identity MattersChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)Chapter 2: When Good Ideas FailChapter 3: Why Entrepreneurs Fail to See Their Own ValueChapter 4: Why Others Fail to See Your ValueSection II: Creating Your Brand IdentityChapter 5: Uncovering Your Core ValuesChapter 6: Developing a Unique Selling PropositionChapter 7: Crafting Your Personality ProfileChapter 8: Knowing Your Target AudienceSection III: Telling Your Story to the World... [Read More]
- ASIN: B01C37VTAW
- Manufacturer: Identity Publications
Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.
Brands and Bulls**t. Excel at the Former and Avoid the Latter A Branding Primer for Millennial Marketers in a Digital AgeBy Bernhard Schroeder (Author) Brands and Bulls**t is the first book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful "feeling" in a customer's "mind and gut" that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you'll learn: - Understand what branding in a digital world really means - Learn how to create a powerful brand that creates a customer "feeling" - How to quickly create a brand plan with the BrandPlanr® - Create specific brand strategies that really work in the marketplace - Review ten possible brand strategies and understand their potential - Understand how positioning and category ladders work and why - To utilize tools like brand decision trees to simplify complex brand choices - Create a branding strategy for a client or company that targets a blue ocean A powerful new marketing book on branding written for today's digital marketers and entrepreneurs. It's about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding t... [Read More]
- ASIN: 1976364442
- ISBN: 1976364442
- Manufacturer: CreateSpace Independent Publishing Platform
Branding: Brand Identity, Brand Strategy & Brand Development
Branding: Brand Identity, Brand Strategy & Brand Development
In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand.“Branding: Brand Identity, Brand Strategy and Brand Development” is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success. Globally recognized brands all follow these tips, and it’s mandatory that you do, too. You don’t just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful megabrand that people everywhere know about and recognize. One that people are excited to be involved with, love to rave about, and are eager to see where you go next. And because you want that type of success, you want “Branding: Brand Identity, Brand Strategy, and Brand Development.” No other book will take you through the in-depth process of creating a very specific brand profile based on success-building formulas, teach you how to customize your strategies to your unique brand and audience, or educate you on the natural evolution of brands the way this guid... [Read More]
- ASIN: B0788BLQJS
2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More
2000 Social Media Marketing Tricks: The Best Tips, Advice and Practices To Grow Your Business: Facebook, Instagram, YouTube, and More
THE 2019 EDITION FOR EVERYTHING ON SOCIAL MEDIA MARKETING – FACEBOOK, INSTAGRAM, YOUTUBE AND MORE!If you’re looking to grow your business bigger and faster than you ever imagined possible, using a step-by-step guide on how to utilize social media marketing….THIS BOOK IS FOR YOU!“2000 SOCIAL MEDIA MARKETING TRICKS” is a title of more than just tips and tricks you can apply to social media platforms – it is a DONE WITH YOU guide to ensure your growing success on the current hottest platforms out there – Facebook, Instagram, Youtube, and others!Don’t waste another day wondering when is the perfect time to join in on the social media frenzy. Start taking your business to the next level and purchase your copy today.
- ASIN: B07K4RC73X
Become a Bestseller on Amazon.com; Vendor Central and Seller Central FBA Sales Strategy for Beginner to Intermediate Sellers
Become a Bestseller on Amazon.com; Vendor Central and Seller Central FBA Sales Strategy for Beginner to Intermediate Sellers
"Become a Bestseller on Amazon.com; Vendor Central & Seller Central FBA Sales Strategy: An Online Business Guide From A 10 Year Amazon Manufacturers Sales Representative" The Hottest New Release in Amazon Selling Books & E-commerce Marketing. Do you want to crush the competition? Then learn how to Sell More Products and Build Your Brand on Amazon Like the Pros! Read all of the BEST and MOST current Amazon.com Selling Secrets for 2019. A Vendor Central & Seller Central Strategy Playbook for Small to Medium Brands and Home Based FBA Businesses. Discover ways to create keyword favoritism with the search tool, improve your content, establish brand registry, learn about keywords, maximize your awareness with advertising, manage promotions, generate verified reviews, navigate the ticket system, understand reporting and forecasts, get paid on more charge-backs, develop vivid A+ content, fine tune pricing strategies, navigate negotiations, learn to talk like an "Amazonian" with the easy to read glossary!In 2018 Amazon.com represented 48% of all e-commerce sales in the USA. Amazon Brand Building and Protection has never been more important than it is right now. Learn expert tips and tricks to growing your brand on the world's largest digital marketplace. You will learn the secrets to performing at the highest level with the guidance of veteran Amazon manufacturer's representative, and owner of Dotcom Reps LLC, Adam Wilkens. His personal experience comes from creating and managing multiple vendor accounts with annual revenue in the $7+ figures. Many of these products later made their way onto shelves in Big Box retailers due to their popularity and high demand on Amazon.com. No matter what category you are selling in, 'Become a Bestseller on Amazon.com' will help you make and or save money. Grow your Amazon.com sales to the next level. This online sales guide will provide sales and marketing strategies for large vendors & small sellers, for the home based business & the ... [Read More]
- ASIN: 1790748372
- ISBN: 1790748372
- Manufacturer: Independently published
FRAM TG3593A-1 Tough Guard Passenger Car Spin-On Oil Filter
FRAM TG3593A-1 Tough Guard Passenger Car Spin-On Oil Filter
FRAM Tough Guard Oil Filters are engineered with a blend of cellulose and synthetic media to provide an outstanding 99% dirt-trapping efficiency. The silicone anti-drainback valve is designed to hold oil in the filter to ensure safe start-up and engine protection for extended drain intervals.
- UPC: 009100010155
- ASIN: B0009IR0C4
- Brand: Fram
- Manufacturer: FRAM