Building Winning Algorithmic Trading Systems, + Website: A Trader's Journey From Data Mining to Monte Carlo Simulation to Live Trading (Wiley Trading)
Building Winning Algorithmic Trading Systems, + Website: A Trader's Journey From Data Mining to Monte Carlo Simulation to Live Trading (Wiley Trading)
Develop your own trading system with practical guidance and expert advice In Building Algorithmic Trading Systems: A Trader's Journey From Data Mining to Monte Carlo Simulation to Live Training, award-winning trader Kevin Davey shares his secrets for developing trading systems that generate triple-digit returns. With both explanation and demonstration, Davey guides you step-by-step through the entire process of generating and validating an idea, setting entry and exit points, testing systems, and implementing them in live trading. You'll find concrete rules for increasing or decreasing allocation to a system, and rules for when to abandon one. The companion website includes Davey's own Monte Carlo simulator and other tools that will enable you to automate and test your own trading ideas. A purely discretionary approach to trading generally breaks down over the long haul. With market data and statistics easily available, traders are increasingly opting to employ an automated or algorithmic trading system—enough that algorithmic trades now account for the bulk of stock trading volume. Building Algorithmic Trading Systems teaches you how to develop your own systems with an eye toward market fluctuations and the impermanence of even the most effective algorithm. Learn the systems that generated triple-digit returns in the World Cup Trading Championship Develop an algorithmic approach for any trading idea using off-the-shelf software or popular platforms Test your new system using historical and current market data Mine market data for statistical tendencies that may form the basis of a new system Market patterns change, and so do system results. Past performance isn't a guarantee of future success, so the key is to continually develop new systems and adjust established systems in response to evolving statistical tendencies. For individual traders looking for the next leap forward, Building Algorithmic Trading Systems provides expert guidance and practical advice.
- ASIN: 1118778987
- ISBN: 1118778987
- Brand: imusti
- Manufacturer: Wiley
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
- ASIN: B002PJ4SU2
- ISBN: 0470521163
- Manufacturer: Wiley-Blackwell
Google Analytics Breakthrough: From Zero to Business Impact
Google Analytics Breakthrough: From Zero to Business Impact
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, ... [Read More]
- ASIN: 1119144019
- ISBN: 1119144019
- Brand: Unknown
- Manufacturer: Wiley
Microsoft Flight Simulator X For Pilots Real World Training
Microsoft Flight Simulator X For Pilots Real World Training
Get ready to take flight as two certified flight instructors guide you through the pilot ratings as it is done in the real world, starting with Sport Pilot training, then Private Pilot, followed by the Instrument Rating, Commercial Pilot, and Air Transport Pilot. They cover the skills of flight, how to master Flight Simulator, and how to use the software as a learning tool towards your pilot’s license. More advanced topics demonstrate how Flight Simulator X can be used as a continuing learning tool and how to simulate real-world emergencies.
- ASIN: 0764588222
- ISBN: 0764588222
- Brand: John Wiley Sons
- Manufacturer: Wiley
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.
- ASIN: B00MIT7ALS
- Manufacturer: Wiley
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
- ASIN: 1119183170
- ISBN: 1119183170
- Brand: Wiley
- Manufacturer: Wiley
TradeStation Made Easy!: Using EasyLanguage to Build Profits with the World's Most Popular Trading Software
TradeStation Made Easy!: Using EasyLanguage to Build Profits with the World's Most Popular Trading Software
Customize your trading plan for greater profits using the mostpopular charting software The majority of professional and individual traders use somekind of trading software on which to base their strategies. Withover 100,000 users, the most popular trading software today isTradeStation, published by TradeStation Technologies. While thissoftware is favored by many, TradeStation's computer language canbe confusing, especially for the novice. TradeStation Made Easy! is the first and only book to explainexactly how to use the unique computer language behind thisbestselling software program. It is not meant as a replacement forthe TradeStation manuals, instead it will cover the essence ofprogramming in EasyLanguage and focus on a consistent set of dataand an elementary system throughout. * An easily understood guide to TradeStation that also providestips for the user in designing a personalized trading system * Endorsed by the software provider TradeStationTechnologies * Written in a straightforward manner, that is accessible evenfor those with little computer experience TradeStation Made Easy! fills a much-needed gap in thisarea and puts the basics of EasyLanguage in perspective. With it,you'll be able to write simple and intermediate programs that willaccurately express your theories and ideas about whatever marketinterests you.
- ASIN: 0471353531
- ISBN: 9780471353539
- Manufacturer: Wiley
Reconstructing Project Management
Reconstructing Project Management
This hugely informative and wide-ranging analysis on the management of projects, past, present and future, is written both for practitioners and scholars. Beginning with a history of the discipline’s development, Reconstructing Project Management provides an extensive commentary on its practices and theoretical underpinnings, and concludes with proposals to improve its relevancy and value. Written not without a hint of attitude, this is by no means simply another project management textbook. The thesis of the book is that ‘it all depends on how you define the subject’; that much of our present thinking about project management as traditionally defined is sometimes boring, conceptually weak, and of limited application, whereas in reality it can be exciting, challenging and enormously important. The book draws on leading scholarship and case studies to explore this thesis. The book is divided into three major parts. Following an Introduction setting the scene, Part 1 covers the origins of modern project management – how the discipline has come to be what it is typically said to be; how it has been constructed – and the limitations of this traditional model. Part 2 presents an enlarged view of the discipline and then deconstructs this into its principal elements. Part 3 then reconstructs these elements to address the challenges facing society, and the implications for the discipline, in the years ahead. A final section reprises the sweep of the discipline’s development and summarises the principal insights from the book. This thoughtful commentary on project (and program, and portfolio) management as it has developed and has been practiced over the last 60-plus years, and as it may be over the next 20 to 40, draws on examples from many industry sectors around the world. It is a seminal work, required reading for everyone interested in projects and their management.
- ASIN: B00BSDUA6W
- Manufacturer: Wiley-Blackwell
Designing Search: UX Strategies for eCommerce Success
Designing Search: UX Strategies for eCommerce Success
Best practices, practical advice, and design ideas for successful ecommerce search A glaring gap has existed in the market for a resource that offers a comprehensive, actionable design patterns and design strategies for ecommerce search—but no longer. With this invaluable book, user experience designer and user researcher Greg Nudelman shares his years of experience working on popular ecommerce sites as he tackles even the most difficult ecommerce search design problems. Nudelman helps you create highly effective and intuitive ecommerce search design solutions and he takes a unique forward-thinking look at trends such as integrating searching with browsing to create a single-finding user interface. Offers much-needed insight on how to create ecommerce search experiences that truly benefit online shoppers Juxtaposes examples of common design pitfalls against examples of highly effective ecommerce search design solutions Presents comprehensive guidance on ecommerce search design strategies for the Web, mobile phone applications, and new tablet devices Shares the author's years of unique experience working with ecommerce from the perspective of the user’s experience Designing ecommerce Search is mandatory reading if you are interested in orchestrating successful ecommerce search strategies.
- ASIN: 0470942231
- ISBN: 0470942231
- Manufacturer: Wiley
Smashing WordPress: Beyond the Blog
Smashing WordPress: Beyond the Blog
The ultimate guide to using WordPress to make your life easier WordPress guru Thord Daniel Hedengren takes you beyond the blog to give you the tools and know-how needed to build just about anything in WordPress. You’ll discover how to use WordPress as a CMS to power fully-fledged websites, photo galleries, forums, eCommerce sites, and much more. You get step-by step instructions on developing model sites from the ground up and how to utilize and build plugins that let you take WordPress to the next level. You will learn how to: Use custom post types and custom taxonomies Add and work with custom headers, backgrounds, and more Build gorgeous WordPress themes with the latest features Create custom login forms and admin themes Control content with the loop (and alternatives to the loop) Integrate theme options and the theme customizer Extend WordPress with widget functionality Build WordPress projects for SEO Integrate WordPress with the social web Create helpful navigation using the navigation menu Use conditional control elements Get started with your own responsive themes Updated and revised to cover the changes to WordPress 3.8, Smashing WordPress: Beyond the Blog, 4 Edition, is the ultimate guide to getting the most out of WordPress.
- ASIN: 1118600754
- ISBN: 1118600754
- Manufacturer: Wiley