Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.X

  • ASIN: 0718033329
  • ISBN: 0718033329
  • Brand: HarperCollins Christian Pub.
  • Manufacturer: HarperCollins Leadership

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system."- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."- Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."- Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."- Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."- Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

  • ASIN: B07598B3NS
  • Manufacturer: Wiley

StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story

StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story

From Library Journal: Advertising executive Signorelli was tired of the traditional approach to his craft, which he feels resulted in soulless hyperbole and mindless drivel. When preparing for a client meeting, he had an epiphany. Rather than doing a traditional brief for the client, identifying its brand's unique selling proposition, he wrote a story: a first-person narrative told from the prospective customer's point of view. Customers have problems they want to be solved, and their stories provide clues to understanding how the brand can solve them. Signorelli compares the "StoryBranding" process, which helps brands understand themselves, to the way stories teach us about the people in them. VERDICT Since advertising is, among other things, about building and nurturing relationships between the brand and the customer, the timeless tradition of storytelling is a natural approach to facilitate the process. Signorelli skillfully coaches his readers through understanding a brand's core values and aligning them to customers' needs. While branding and advertising books are a dime a dozen, the author's original approach and competent storytelling skills serve his topic well. -Carol Elsen, (c) Copyright 2012. Library Journals LLC, “All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling but also offers a roadmap for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book." --Dennis Dunlap, Former CEO, American Marketing Association Many books talk about the power of storytelling as a persuasion device, but this is not one of them. Jim believes it’s more important to become a story than to tell one. And he shows how it can be done for all brands, big or small, for any product or service. StoryBranding 2.0StoryBranding is applicable to personal branding as well. “If you have a birth certificate, you are a brand,” he says. A... [Read More]

  • ASIN: 0692926372
  • ISBN: 0692926372
  • Manufacturer: Story-Lab Publishing

Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit

Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit

Forget everything you think you know about branding and “starting a business,” and throw out your “how to write a business plan” workbook. It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs.This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising• How to stand out from the competition and stop being a me-too brand• How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients• How to charge more than your competitors and still win the business• How to price your services to achieve freedomThis isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.REVIEWS"Pia Silva has created an extraordinarily insightful book that will help any small business owner differentiate themselves in a crowded marketplace. If you want to attract more clients, raise your fees successfully, and enjoy a better quality of life, do exactly what she says." - DORIE CLARK, Author of Reinventing You and Stand Out, and adjunct professor, Duke University's Fuqua School of Business "Finally, a book that tells you how to put up a ve... [Read More]

  • ASIN: B06X9H485C
  • Manufacturer: Worstofall Design

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

*Amazon #1 Bestseller in Public Relations and #5 in Small Business* Does your business have a story to tell? *It should!* After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience. Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want. Learn how to build a unique selling proposition for your product. Learn the best methods for how to sell a product to customers, no matter what you offer. Overcome the sales learning curve, and sell products in both physical and online marketplaces.

  • ASIN: B01F1KIQDG
  • Manufacturer: Gregory Diehl

Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

Brands and BullS**t. Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.

Brands and Bulls**t. Excel at the Former and Avoid the LatterA Branding Primer for Millennial Marketers in a Digital Age By Bernhard Schroeder (Author)Brands and Bulls**t is the first branding book written exclusively for Millennial marketers and entrepreneurs to provide insights and tools on how to purposely create a digital brand. The kind of brand that ultimately creates such a powerful “feeling” in a customer’s “mind and gut” that they feel there is no substitute for your product or service. Brands and Bulls**t. Excel at the Former and Avoid the Latter strips away the mystery of branding and gives you a branding primer necessary for every digital marketer or entrepreneur. This new branding book offers you the insight and tools to learn how to excel at branding. It is filled with over twenty years of expertise working with some of the best brands and branding experts in the world. Add wisdom, knowledge and value to your marketing or startup career. In an enlightening two-hour read you’ll learn: -Understand what branding in a digital world really means-Learn how to create a powerful brand that creates a customer “feeling”-How to quickly create a brand plan with the BrandPlanr®-Create specific brand strategies that really work in the marketplace-Review ten possible brand strategies and understand their potential-Understand how positioning and category ladders work and why-To utilize tools like brand decision trees to simplify complex brand choices-Create a branding strategy for a client or company that targets a blue oceanA powerful new marketing book on branding written for today’s digital marketers and entrepreneurs. It’s about time. Digital marketers have all the online tools ever imagined to create marketing campaigns for their brands. But they lack the branding knowledge to excel as brand experts. Brands and Bulls**t. Excel at the Former and Avoid the Latter was written specifically for digital marketers to give you the branding... [Read More]

  • ASIN: B0771P6BVL

Branding: Brand Identity, Brand Strategy & Brand Development

Branding: Brand Identity, Brand Strategy & Brand Development

In the world of business, a great brand is everything. Those who lack a strong brand and branding strategies are surely going to struggle in their climb to success. Having a well-developed and powerful brand can be the difference between success and failure in the modern business world. Naturally, you want to run a successful business. Therefore, you need a successful brand. Branding: Brand Identity, Brand Strategy and Brand Development is an all-inclusive branding guide that will walk you through all of the necessary steps for creating a powerful brand. Not only will you learn how to develop your basic brand identity, but you will also learn how to generate customized strategies that will assist you in growing your brand. Learning to develop your brand effectively and nurture its natural evolution is a necessity in a fast-paced world. You need to know how to put these steps together and keep using them to walk yourself higher up the ladder of success. This branding guide will teach you everything that you need to know to generate massive success.  Globally recognized brands all follow these tips, and it's mandatory that you do, too. You don't just want a mediocre brand that never takes you to the success you desire. You want one that starts strong and uses that traction to take it to the top in minimal timing. You want to be the next Coca-Cola, Nike, or Amazon. You want to own a wildly successful mega-brand that people everywhere know about and recognize.  Don't just take our word for it. If you're ready to generate massive success with your very own company, invest in this branding guide and invest in your brand. This all-inclusive guide features it all, leaving nothing for chance. All you have to do is start listening and start taking the step-by-step actions and you, too, will be a branding superstar. The only question you'll have left to answer is: What is the view like from the top?

  • ASIN: B078WCSSXN
  • Manufacturer: K.L. Hammond

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results

Unleash the Power of Storytelling offers a practical roadmap to crafting and delivering more powerful, persuasive stories that you can use to get more of what you want out of your career and your life.“In this engaging, no-nonsense, and often extremely funny handbook on the craft behind great stories, Rob Biesenbach shares his own storytelling roadmap without hesitation, giving you precisely what you need to raise your business storytelling to an art form."Shonali Burke, ABC, President & CEO, Shonali Burke Consulting"There is no greater skill that will positively impact your career as much as becoming a masterful storyteller. Well-told stories have the power to teach, clarify, and inspire. Rob's experience and unique point of view makes him a go-to authority for ambitious leaders."Patricia Fripp, Past President, National Speakers Association"All the experts suggest you tell stories — but no one tells you how. That's where Unleash the Power of Storytelling comes in. Rob Biesenbach provides a five-step process for crafting your stories, and six ways to ensure they’re relevant to your audience. After you read this book, you’ll never again have to wonder ... ‘but how?’"Gini Dietrich, Founder and Author, Spin SucksWHAT CAN STORYTELLING DO FOR YOU?Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs … and getting the results we want.The right story can help you: nail a job, interview, earn a raise, close a sale, build trust with an employee or colleague, strengthen relationships with customers, become a more comfortable networker, win over a skeptic, rally a team, align people with a strategy, promote your brand, raise a toast, deliver a eulogy, get out of a speeding ticket, and more ...WHY THIS BOOK?The market is flooded with a dizzying array of books, experts, and resour... [Read More]

  • ASIN: 0991081420
  • ISBN: 0991081420
  • Manufacturer: Eastlawn Media

One Million Followers: How I Built a Massive Social Following in 30 Days

One Million Followers: How I Built a Massive Social Following in 30 Days

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.  This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.  How can you make a significant impact in the digital world and stand out among all the noise?  Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.  In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.  Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:  Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fullscreen Eamonn Carey, managing director at Techstars London Jonathan Skogmo, founder and CEO of Juki... [Read More]

  • ASIN: 1946885371
  • ISBN: 9781946885371
  • Manufacturer: BenBella Books

Storyline Finding Your Subplot in God's Story

Storyline Finding Your Subplot in God's Story

FORWARD YOUR AMAZON RECEIPT TO [email protected] TO DOWNLOAD THE FREE AUDIO BOOK AS PART OF YOUR PURCHASE. Working with a life coach to create your life plan can cost hundreds of dollars. But we've made life planning efficient and affordable. Storyline 2.0, the book, is the key to the entire process. When you complete the Storyline process, you'll have a life plan that will give you clarity and direction for living a great story. To accomplish this, we've blended the discipline of storytelling with the therapeutic philosophy of acclaimed psychologist Viktor Frankl. Over the last several years, we've distilled this process into eight modules that will help you: *Understand where you fit within God's story. *Interact with God in a functional rather than dysfunctional way. *Understand you share agency with God to make an impact. *Clarify your ambitions. *Get off the couch and get started. *Embrace rather than avoid conflict. *Envision climactic scenes that will prove more motivating than setting goals. *Filter your decisions through a life theme. *Inspire others by living a great story.

  • ASIN: 0615653715
  • ISBN: 0615653715
  • Manufacturer: Donald Miller Words, LLC