The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
- ASIN: 0470051248
- ISBN: 0470051248
- Brand: John Wiley Sons
- Manufacturer: Wiley
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
The classic guide to copywriting, now in an entirely updated third editionThis is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products. Among the tips revealed are:• eight headlines that work―and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy
- ASIN: 0805078045
- ISBN: 0805078045
- Brand: Holt Paperbacks
- Manufacturer: Holt Paperbacks
This Is Marketing: You Can't Be Seen Until You Learn to See
This Is Marketing: You Can't Be Seen Until You Learn to See
#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care. This book shows you the way.
- ASIN: 0525540830
- ISBN: 0525540830
- Manufacturer: Portfolio
"The Wise Guy's" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.
"The Wise Guy's" Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse.
This book is a simple, down to earth guide, even a blueprint, for how to write compelling marketing messages and irresistible advertising and direct response copy. It includes no-nonsense explanations, worksheets, and reference lists to give you the knowledge and capabilities to create messages that compel people to notice and respond to your promotions. It is authored by direct response copywriter and marketing strategist, Anthony Policci who is often referred to as the "guru's" secret weapon. He is the former vice president of Piranha Marketing, Inc., and founder of Absolutely Brilliant Concepts, Inc.In this book, you'll see the exact methods of writing copy so compelling it may literally cause customers to beg you to take their money. Why? Because the words you choose and put into print have power. Incredible power. This book will teach you how to become intimately involved with that incredible power, and...be able to use it to win over your audience. But you must have a willingness to learn. As it's been said in places as great as the bible and as enlightening as Spiderman comics, "with great power comes great responsibility." Your responsibility is to use the secrets in this book to ethically sell more of your products and services...to craft marketing messages that people will read and respond to by opening their fat wallets and handing over their cash or credit cards. In this book, you'll discover:*The REAL Purpose of Copy*Why Certain Fonts Matter*What's TRULY Important To Your Customer*What The "Wise Guys" Profiling Process Is All About*How To Create Desire*Why Testing Matters*What The Most Important Element of Any Copy Is*Common Mistakes To Avoid In Your CopywritingTake action now...learn the tips, tricks and brilliant ways of writing copy so compelling, the only question a client asks is... "where have you been all my life?"
- ASIN: 098946637X
- ISBN: 098946637X
- Manufacturer: Anspach Media
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pag... [Read More]
- ASIN: B00LMB5P0G
- Brand: Unknown
- Manufacturer: Wiley
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Building a StoryBrand: Clarify Your Message So Customers Will Listen
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.X
- ASIN: 0718033329
- ISBN: 0718033329
- Brand: HarperCollins Christian Pub.
- Manufacturer: HarperCollins Leadership
Contagious: Why Things Catch On
Contagious: Why Things Catch On
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender. Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
- ASIN: 1451686587
- ISBN: 9781451686586
- Brand: Simon & Schuster
- Manufacturer: Simon & Schuster
3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
"What Can You Expect From This Book?" Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 7 Years & 500 clients later, he hands you the Playbook. “NEW Release. Not an Update or Revision. New" Is This You? Total SEO Virgin?Entrepreneur?Business or Blog Owner with Big Plans? Or Perhaps THIS is You... Mom & Pop store ownerHard worker in need of technical knowledgeFrustrated Google AdWords spenderSEO professional looking for time-saving hacksAffiliate marketerSEO forum & blog reader in need of some structure ...If So, This Book Was Written For You “Features FREE Video Series + SEO Blueprint" What Does This Book Deliver? Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist. If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, '3 Months to No.1' will give you all the tools and know-how required to get your website to the very top of Google where the profit is. Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to... Discover SEO’s greatest secret – that it isn’t rocket science! Save $1000s by doing SEO yourself, or with your in-house team Filter profitable traffic to your site Learn what on earth to do with your social media Effectively direct and monitor people doing SEO for you Gain the industry knowledge to call out anyone full of ‘BS' Who is Will Coombe? Before co-founding a successful Digital Marketing Agency in London over 7 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google. Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘ai... [Read More]
- ASIN: 1522005676
- ISBN: 1522005676
- Manufacturer: Independently published
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word
In this book, you'll learn how direct marketers shatter sales records with the written word.Many people find copywriting confusing. But Breakthrough Copywriting makes it simple--by breaking everything down into a clear, step-by-step process.There's something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.You'll discover:How to build a powerful sales message that makes moneySecrets of headlines that all but force prospects to read your message Easy shortcuts to creating profitable bullet points Negative optism: a revolutionary new way to create empathy with prospects Stories that boost sales--how to write them, step-by-step Insider secrets for "amping up" the emotional power of your copyHow to put it all together to build trust in prospects and close the sale Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.
- ASIN: B00IAAQLXM
- Manufacturer: Axios Publishing
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.
- UPC: 099455020992
- ASIN: 0887307280
- ISBN: 9780887307287
- Brand: HarperCollins
- Manufacturer: HarperBusiness